The ultra-premium tequila brand under Pernod Ricard, Avión Tequila, has entered the Nigerian market, making its grand debut at Flytime Fest 2024. It was introduced to festival-goers as one of its exceptional range of tequilas and set the tone for a new chapter in the country’s premium spirits industry.
With Nigeria’s appetite for luxury goods growing rapidly, Avión Cristalino Reserva Tequila’s launch is well-timed to meet the demand for high-quality and luxury experiences. The country’s aspirational consumers and trendsetters represent a key audience for Avión’s Cristalino Reserva premium offerings, aligning with their desire for exclusivity and refined experiences.
A unique moment at Flytime Fest
At Flytime Fest, Avión Cristalino Reserva Tequila was unveiled. Guests explored the brand’s craftsmanship and tasting at the event.
“Our launch at Flytime Fest captures what Avión Cristalino Reserva Tequila represents—moments of celebration elevated by exceptional quality. Avión Cristalino Reserva employs a particular approach, one that is committed to craft, preserving the unique agave flavor, and ensuring a smooth sipping tequila like no other. Nigeria’s dynamic culture and appreciation for excellence make it a natural home for our brand. We’re excited to introduce Avión to this vibrant market,” Marketing Director Pernod Ricard Nigeria, Evane Chenuet, said,
Blending Craftsmanship and Culture
The launch at Flytime Fest wasn’t merely a product showcase but an experience. Festival-goers were immersed in the world of Avión Cristalino Reserva Tequila through music, culture, and the art of tequila-making. Live DJ sets and interactive elements added to the energy, creating a celebratory atmosphere.
Building a legacy in Nigeria
Avión Cristalino Reserva Tequila’s journey in Nigeria is just beginning. The brand plans to host exclusive events, forge strategic partnerships, and launch campaigns that resonate with the Nigerian market. By combining its heritage of craftsmanship with a deep appreciation for local culture, Avión Cristalino Reserva aims to become a key player in Nigeria’s Tequila premium spirits scene.
Pernod Ricard is currently a co-leader in the premium spirit industry globally with a presence in 70 countries including South Africa. We have offices in Johannesburg and Cape Town and our global brands include Martell, Absolut Vodka, Chivas Regal, Whisky, Malibu Rum, GH Mumm, Jameson Irish Whisky, Pernod, and Ricard.
The ultra-premium tequila brand under Pernod Ricard, Avión Tequila, has entered the Nigerian market. The brand’s debut at Flytime Fest 2024 introduced festival-goers to one of its exceptional range of tequilas and set the tone for a new chapter in the country’s premium spirits industry.
With Nigeria’s appetite for luxury goods growing rapidly, Avión Cristalino Reserva Tequila’s launch is well-timed to meet the demand for high-quality and luxury experiences. The country’s aspirational consumers and trendsetters represent a key audience for Avión’s Cristalino Reserva premium offerings, aligning with their desire for exclusivity and refined experiences.
A unique moment at Flytime Fest
At Flytime Fest, Avión Cristalino Reserva Tequila was unveiled. Guests explored the brand’s craftsmanship and tasting at the event.
“Our launch at Flytime Fest captures what Avión Cristalino Reserva Tequila represents—moments of celebration elevated by exceptional quality. Avión Cristalino Reserva employs a particular approach, one that is committed to craft, preserving the unique agave flavor, and ensuring a smooth sipping tequila like no other. Nigeria’s dynamic culture and appreciation for excellence make it a natural home for our brand. We’re excited to introduce Avión to this vibrant market,” Marketing Director Pernod Ricard Nigeria, Evane Chenuet, said,
Blending Craftsmanship and Culture
The launch at Flytime Fest wasn’t merely a product showcase but an experience. Festival-goers were immersed in the world of Avión Cristalino Reserva Tequila through music, culture, and the art of tequila-making. Live DJ sets and interactive elements added to the energy, creating a celebratory atmosphere.
Building a legacy in Nigeria
Avión Cristalino Reserva Tequila’s journey in Nigeria is just beginning. The brand plans to host exclusive events, forge strategic partnerships, and launch campaigns that resonate with the Nigerian market. By combining its heritage of craftsmanship with a deep appreciation for local culture, Avión Cristalino Reserva aims to become a key player in Nigeria’s Tequila premium spirits scene.
Pernod Ricard is currently a co-leader in the premium spirit industry globally with a presence in 70 countries including South Africa. We have offices in Johannesburg and Cape Town and our global brands include Martell, Absolut Vodka, Chivas Regal, Whisky, Malibu Rum, GH Mumm, Jameson Irish Whisky, Pernod, and Ricard.
