…Skincare brands on display stands
Over 200 exhibitors participating on the ongoing Beauty West Africa Exhibition have expressed their excitement over the opportunity the Trade events offers them to network and market their brands.
They described the largest beauty exhibition in Africa as another opportunity to contribute to economic development saying the massive attendance confirms the increasing value of the cosmetic , skincare and associated industry.
From companies exhibiting beauty soapstone, perfumes, shampoos , body care products and other brands players in the value chain took time out to visit the stands to network, seal partnership deals and other business transactions.
Speaking at the opening of Beauty West Africa Trade Exhibition in Lagos, on Tuesday ,its organizer and Managing Director of B2B Events, Mr. Jamie Hill described the event as a global platform for manufacturers, retailers , distributors and others to interact for business expansion.
Being the largest beauty exhibition in Africa, Hill said players in the global sector used it to leverage networks for business expansion thereby contributing to the gross domestic products of their respective countries.
The Trade Exhibition , he noted has created a huge avenue to promote export of Nigerian products within West Africa and other countries.
He said the trade exhibition , offered opportunities for producers of Nigerian skincare products to showcase it to the world and exchange ideas with other global players on the strategies needed to scale up contributions to economic development .
Hill said : ” From the footfalls at the exhibition so far, players across the globe have registered and over 220 companies across the continents have displayed their brands. Significantly, buyers and sellers post Pandemic are now pushing their businesses to drive the growth of the economy. The players are now open to new ideas to help in growing Nigeria’s beauty and cosmetic industry valued over six trillion naira since last year.
” Such huge market with potential for growth needs to be serviced . Exhibitions are fundamental to economic growth across the globe. Such meeting with buyers and sellers provides avenues for partnerships, knowledge sharing and good business. This will give us opportunity to examine what the markets demands and follow up on it.”
Speaking in an interview, Manager Imports & Exports , Golden Pearl Cosmetics Limited, Asim Israr said the company was making inroads into the Nigerian market with its array of products .
Describing as as a huge frontier market, he said the company will latch on range of products and pricing to harvest significant gains.
Also speaking, Sales Manager, GIVANAS Cosmetics , Ali Roz said , the company will continue to leverage the size of the market to make its products acceptable.
In his remarks, Chief Executive Officer, Cosmopro PVT Limited, Nadeem Akhtar said the company was engaging regulatory body to secure approval for inroads into the Nigerian market for skincare products.
The company, he said was also looking at retailing of its products including surface cleaners.
