Big Bull Rice is set to introduce a new holographic seal on its 25kg and 50kg packaging to ensure product authenticity and protect consumers. This move aims to provide a reliable means for verifying the authenticity of Big Bull Rice and identifying counterfeits in the market.
In a recent statement, the company emphasized the significant threat that counterfeiting poses to businesses and consumers, undermining trust and damaging reputations. In response to this challenge, Big Bull Rice has implemented advanced holographic technology to authenticate its products and provide consumers with peace of mind.
“The holographic seal, integrated seamlessly into Big Bull Rice packaging, serves as a visible indicator of authenticity,” the statement read. “This innovative solution offers enhanced security features, making it more difficult for counterfeiters to replicate. By simply checking for the presence of the holographic seal, consumers can ensure that the packaging has not been compromised and can proceed with confidence in their purchase.”
Probal Bhattacharya, Chief Marketing Officer of TGI Group, described the introduction of the holographic seal as a proactive step to safeguard customers and uphold the brand’s integrity. “The holographic seal serves as a conspicuous marker of the product’s genuineness. Engineered to be tamper-evident, it swiftly reveals any compromise in the packaging. This functionality not only empowers consumers to make well-informed purchasing choices but also serves as a formidable deterrent against counterfeiters seeking to replicate Big Bull Rice packaging,” he stated.
Deepanjan Roy, Executive Director of TGI Group, reiterated the company’s commitment to maintaining the highest standards of quality and integrity in all aspects of its operations.
