By Trust Africa News, Ayomide Otitoju
John Paul Emechebe, Head On Premise at Red Bull in this article share his insight on Creating Blue Oceans, a strategic growth hack by Seven Up Bottling Company.
Years back we witnessed what I termed the Cola war. When the new entrants into the Nigeria 🇳🇬 market (Big Cola, Bigi etc) gave the big players The Coca-Cola Company Seven Up Bottling Company run for their money with “Size matters “ mantra and lower prices, winning market shares (Volume & Value)
The big players responded with same size and price points which was not sustainable in the long run long given their huge overhead and big Marketing spend. It was a matter of time and they reverted to the norm.
I know it was wasn’t sustainable in the long run. Hence, I am happy to see SBC diversing it’s portfolio and transforming itself into a full fledge FMCG company.
They tapped into the opportunity created by COVID 19 to launch @2sure Hand Sanitizer and now they have gone ahead to launch 2sure Medicated & Anti bacteria soap.
We watching to see how SBC transforms in the coming days. So far, I think it’s a step in the right direction.
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