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Chivita launches Active Zest in new can format

CHI Limited has unveiled Chivita Active Zest, a new and exciting sub-brand under the Chivita Active franchise. The launch intends to disrupt the mid-pack segment of the juice category by fulfilling the growing consumer demand for a healthy on-the-go beverage to support their active lifestyle without compromising on great taste, convenience, and enhanced nourishment. Chivita…

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