Scotch whiskey brand Chivas Regal has unveiled its latest campaign, ‘I Rise, We Rise,’ to celebrate the power of collaboration and creativity. The campaign features prominent Nigerian singer and songwriter Daniel Benson, popularly known as BNXN, acclaimed music video director ThankGod Omori, and creative entrepreneur Sore Adebisi.
Michael Ehindero, Managing Director for Pernod Ricard Nigeria, emphasized the brand’s dedication to fostering mutual support and achieving greatness through collaboration. “This campaign highlights the creativity and excellence of BNXN, TG Omori, and Sore Adebisi, embodying Chivas Regal’s commitment to nurturing talent and building a thriving community,” said Ehindero.
As part of the campaign, BNXN will lead insightful discussions with TG Omori and Sore Adebisi, delving into the challenges and opportunities facing the next generation of creatives. The three episodes will explore their collaborative processes, the future of the creative industry, and emerging trends that will shape the next wave of artistic expression.
The ‘I Rise, We Rise’ campaign will also include interactive events, workshops, and digital initiatives designed to inspire and empower aspiring creatives. These activities will be showcased across various platforms, including digital and social media channels, ensuring widespread engagement and impact.
