Coca-Cola’s market leadership continues to receive recognition as the leading total beverage companyrecently emerged winner under two categories at the annual Brandcom Awards. The event which held recentlyin Lagos was widely attended by industry playerswho convened to celebrate an outstanding year of marketing excellence.
Following a remarkable lineup of activities, Coca-ColaNigeria subsequently secured two awards namely the“Iconic Carbonated Soft Drink Brand of the Year” for the Coca-Cola brand, and the “Most Outstanding Bottled Water Brand” for its premium water brand, Eva.
In his opening remarks,Convener of theBrandcom Awards, Joshua Ajayiexplained that the award ceremony soughtto honour brands, agencies and notable individuals in the Brands and Marketing Industry who have gone the extra mile in making notable impact across board over the last 12months.
“We are celebrating giant strides this year based on our mantra of Prestige, Integrity, and Credibility, and these awardees were painstakingly assessed with this in mind. Brandcom Awards is adjudged by many industry players as a credible platform and we won’t rest on our oars”.
Speaking on this recognition, Marketing Director, Coca-Cola Nigeria, Yusuf Murtala remarked that the awards reinforce the company’s continued commitment to blazing the trail. “It is with great pleasure that we are honoured to receive this recognition as we reiterate our commitment to refreshing our consumers and making a difference. We appreciate theBrandcom team for their transparency and our consumers who stand with us always as their beverage of choice.We will continue to set the pace as we work to deliver on all our marketing imperatives pan-Nigeria”.
With a remarkable turnout at this year’s awardsceremony, theevent saw severalkey players in the industry receive notable awards,including some leadingprofessionals who were subsequently inducted into the Brandcom Hall of Fame.
