Brand Repositioning Is Critical For SME Survival, Says Expert, Ecobank MySME Growth Series
Small and medium enterprises (SMEs) in the country have been advised to embark on brand repositioning to survive the current competitive environment. General Manager, Enterprise Marketing, MTN Nigeria, Charles Okonkwo, made this submission in his presentation titled: Positioning your brand for a success in a competitive market, delivered at the Ecobank MySME Growth Series webinar….