Beyond smoke: Why “One Switch, Everyone Wins” is reframing global tobacco debate
By Yusuf Adebayo For decades, the global fight against smoking has relied on a familiar playbook: warn, restrict, and hope for cessation. Yet millions of people still smoke, underscoring an important opportunity to support adult smokers with better alternatives. On World Vape Day, the conversation takes a different turn: one grounded less in ideal outcomes…